Obrazy Białorusi i Białorusinów w świetle procesów globalizacyjnych

The purpose of this article is to introduce the image of the Republic of Belarus and Belarusians in the context of the “Theory of the Turn” of Arjun Appadurai. It analyzes the ethnoscapes, mediascapes, technoscapes, finanscapes and ideascapes constituting the contemporary picture of the Republic of Belarus and Belarusians. In the modern, globalized world both imaginations and symbols served an important role in inter-ethnic relations. Contemporary images of the Republic of Belarus and Belarusian culture are constructed based on the actions of globalized mass media. The Polish media are dominated by the political image of Belarus. Belarusian society is being shown as passive in relation to Lukashenko’s dictatorship. Polish public media are not interested in the Belarusians’ culture, science or art. Contrary to widespread flow of information on the globalized world, the image of the Republic of Belarus and Belarusians is characterized by vagueness and insufficient information.